Since 1975 the Mexican Society of Behavior Analysis has published the Mexican Journal of Behavior Analysis (MJBA). The resources required to edit the journal are obtained mainly from subscriptions, memberships, and conference registrations. When MJBA transitioned to a digital format it adhered to an open-journal format such that authors and readers can access, download, and share all contents for free. This policy increases the visibility of the papers published in MJBA but at the cost of reducing the number of subscriptions almost to zero. We are asking the help of our readers, authors, and collaborators to continue editing the printed and online version of the journal.