In 2015 the Mexican Journal of Behavior Analysis (MJBA) celebrated 40 years as the flagship journal of behavior analysis in Mexico. Previous editors faced challenges that threatened the survival of the journal on many occasions. Additionally, behavioral research in Mexico has been relegated from leading psychological research in Mexico to a part of ancient history. New topics of research, the expansion of approaches to the study of behavior, and contact with other fields are shaping the practices of behavioral researchers and could help increasing the impact of our field on general psychology. Accepting and promoting these variations both conceptually and in terms of the topics that are studied, revolving around the principles of behavior analysis, could be important nowadays to bring back behavioral research to a dominant position in scientific psychology in Mexico.
Keywords: Mexican Journal of Behavior Analysis, behavioral research, variation,